Contlo is now part of QuestionPro. Here is why.

Today QuestionPro announced that it has acquired Contlo. QuestionPro is a global provider of survey, research and experience management technology. Contlo is the AI-native marketing and customer engagement platform that hundreds of e-commerce brands use to run campaigns and journeys across WhatsApp, SMS, email and push. From today, Contlo is a QuestionPro company.

This post explains why the two companies belong together, what it means for the brands running on Contlo, and what we are building next. The short version: nothing changes in how you use Contlo today, and the roadmap just got a lot more interesting.

What was announced

QuestionPro, headquartered in Austin, Texas, has acquired Contlo. The deal pairs QuestionPro's expertise in understanding customers with Contlo's personalized engagement and marketing automation, and it lays the groundwork for QuestionPro's expansion into what it calls agentic commerce.

Contlo's co-founders, Ishaan Bhola and Mukunda NS, join QuestionPro as AI advisors, guiding the company's AI roadmap and agentic commerce initiatives. QuestionPro will also put SuperAGI's agentic AI platform to work across its product suite.

5.8B+

messages sent through Contlo

190M+

customer profiles managed

3.9M

orders generated

200+

platform integrations

Listening and acting have lived in different worlds

For more than a decade, journey orchestration has been a promise that most companies never collected on. Everyone agrees with the idea: each customer's journey should be unique and well orchestrated. In practice, the systems that listen to customers (surveys, feedback, research) and the systems that act on that understanding (email, SMS, WhatsApp, offers) have been built, bought and run separately. One team knows what customers think. Another team sends the messages. The insight rarely makes it across.

QuestionPro is very good at listening. It helps organizations collect feedback, analyze it and understand what customers and employees experience. Contlo is very good at acting. It unifies customer data, segments audiences and runs personalized campaigns and automated journeys across every channel a shopper uses.

Put together, you get something neither could offer alone: an AI agent that knows what a customer said, sees what they did, decides the next best action and carries it out on the right channel. Then it learns from the result and does better next time. QuestionPro calls this closing the experience loop. We call it the reason we said yes.

Why e-commerce first

Orchestration is industry-specific. How a consumer goods brand activates customers has almost nothing in common with how an online store does it: the tooling, the channels and even what activation means are different. Rather than attempt everything at once, QuestionPro chose one vertical where the end-to-end loop can be made to work properly: listen, decide, act, learn.

E-commerce is that vertical, and Contlo is purpose-built for it. We integrate with Shopify, WooCommerce, Magento and BigCommerce, with helpdesks, reviews, payments and shipping, and we already run the activation side of the loop for hundreds of paying brands. The plan is to get the loop working completely for online retail, then expand into other industries with their own context.

Why now

Large language models and agents changed the math. Closing the loop needs systems that listen and react at the same time, and for the first time the technology can actually do that. An agent can read a customer's feedback, understand it in the context of their purchase history, decide what to do and write the message in the brand's voice, all without a human stitching five tools together.

Contlo was built for this moment. Our Brand AI model and autonomous agents already plan campaigns, generate journeys per customer and run conversations with human approval. Adding a deep understanding of what customers think, need and why they decide is the piece we were missing.

What changes for Contlo customers

Today, nothing. Your account, your data, your integrations, your journeys and your plan continue exactly as they are. The team you work with is the same team. The product keeps shipping on the same cadence.

What changes over the coming months is what Contlo can do for you:

• Feedback inside the journey. Surveys and feedback become a native step in Contlo journeys, so a low rating after delivery can trigger a service response instead of a discount, and a happy customer can be asked for a review at the right moment.
• Agents that decide, not just send. The next best action for each shopper, chosen from what they said and what they did, executed on the channel they respond to, with the results feeding back into the model.
• Less campaign busywork. Planning, segmentation, copy and reporting handled by your Brand AI, with you approving the plan rather than building it.
• A bigger platform behind us. QuestionPro's global footprint, enterprise customers and research expertise, with Contlo as the activation layer for e-commerce.

If you are an e-commerce merchant, and especially if you run on Shopify, this is the combination we have wanted to offer you for a long time.

Thank you

To the brands that trusted Contlo with their customer relationships, thank you. Every message we have sent and every order we have helped generate was in your name. To Ishaan, Mukunda and the team that built Contlo from the ground up, thank you for building something worth acquiring. And to Vivek and everyone at QuestionPro, we are glad to be here.

Agentic commerce starts with connecting what customers say with how brands respond. Contlo is the first step. If you have questions about what this means for your brand, write to us at hello@contlo.com or book a call with the team.