Chique is a distinguished fashion brand known for its unique, sophisticated styles that cater to contemporary women as being ever-evolving and unapologetically themselves. The brand is selling across a retail network of 50+ stores with a presence in 25+ cities like Delhi, Gurugram, Mumbai, Bengaluru, Hyderabad, Ahmedabad, Lucknow, Jaipur, Ludhiana and many more. Chique has built a reputation for quality and trendy designs, securing a strong customer base across various platforms.

Despite strong topline revenue, Chique faced challenges in maximising revenue from repeat customers. This issue pointed to deeper systemic problems within their sales and marketing strategies that, if left unaddressed, could hinder their long-term growth and customer loyalty.

Chique was overly reliant on Instagram for remarketing efforts. This narrow focus limited their reach and potential engagement with a broader audience base, affecting the overall effectiveness of their marketing campaigns.

Chique did not fully utilize advanced marketing automation tools. This limited their ability to implement sophisticated marketing strategies such as abandoned cart recovery, browse abandonment strategies, and personalised email campaigns.

Learn how Contlo’s AI Marketing Platform contributes to the Brand’s success