The Problem is simple: Your eCommerce website is operational 24 hours a day, seven days a week, with no gaps in between. As your eCommerce business starts growing, the demands, complexity, and repetition increase. While it attracts a huge number of traffic to your eCommerce store, many end up completing their customer journey with a purchase but mostly your visitors drop off at different stages of their journey due to various reasons leaving money on the table. It’s essential to nudge these visitors from time to time to influence their buying decisions. That’s why every eCommerce firm requires some level of marketing automation since it is not possible for a business to have personnel overseeing the eCommerce shop around the clock.
Advances in technology make it easy for businesses to eliminate or shorten many workforce functions. A few sets of right marketing automation flows at every stage of the customer journey can result in building brand value, increase in revenue, rise in AOV, Product page conversion, customer win-back, recovery of lost sales, building a strong loyalty, etc.