Case Study

A Vertical Marketplace for Beauty & Cosmetic products builds customer loyalty to grow revenue from repeat purchases by 250%

Problem Statement

According to recent studies, the beauty industry is one of the fastest growing industries and is expected to continue on the same path in coming years. In 2022 only, the Indian beauty industry grew by over 143% reaching a market size of $25 bn. Players witnessed explosive competition due to the rapid rise in number of brands catering to customer’s niche requirements. In an indsutry of such enormous proportions, building a brand identity by intelligently engaging with customers becomes a necessity in order to expand one’s audience base.

The brand faced its own unique set of challenges in the beauty segment – ranging from expanding its customer base to driving repeat purchases and clamping down on order cancellations. Keeping hold of a customer’s attention is the key to driving sales. Low customer engagement leads to lower rates of repeat purchases – hampering the overall health of a business. Customer loyalty is the cornerstone of any brand’s growth strategy – especially in a segment like skincare.

As a vertical marketplace, one of the biggest issue for the brand was acquiring new customers and retaining them. The brand was also facing low-open rates and engagement on their outreach campaigns.

Learn how Contlo’s AI Marketing Platform contributes to the Brand’s success

"*" indicates required fields

Enter your Full Name*
âś“ Valid number âś• Invalid number

By submitting this form, you consent to Contlo processing your data and contacting you to fulfill your request. For more information on how we are committed to protecting and respecting your privacy, please review our privacy policy.

This field is for validation purposes and should be left unchanged.
0k
Increase in Total Audience Size
0x
Return on Investment *
0%
Revenue from Repeat Purchases
0%
Open Rate via Contlo

Join 1000+⚡Fast  Growing  Businesses

  • customer-logoRare Rabbit / The house of Rare – Contlo
  • customer-logoXYXX
  • customer-logoHimalaya
  • customer-logoYogabar
  • customer-logoSupertails
  • customer-logoJuicy Chemistry
  • customer-logoMarico
  • customer-logoThe Man Company
  • customer-logoG.O.A.T Brand Labs
  • customer-logoJimmy’s Cocktails
  • customer-logoSymphony
  • customer-logoBoult Audio
  • customer-logoFrench Crown
  • customer-logoSuta
  • customer-logoDream Controller