Case Study

This artistic home decor brand sees 2x increase in AOV by enabling category specific cross-sell automation flows in Contlo

artist main

Problem Statement

A multi-category artistic home decor brand was witnessing a relatively high rate of abandoned carts & idle carts. Due to the plethora of highly appealing product SKUs on the website, consumers used to add products to their cart and would continue browsing. The consumer engagement with the brand website was off the charts but it did not percolate to order flow. Essentially, all the intrigue was cannibalising the desired results of turning curiosity into customers.

Additionally, the brand was facing challenges in optimizing duration between subsequent orders as few product categories had longer buying cycles while others had shorter cycles. Having an umbrella automation for all products and categories was proving to be less effective compared to what brand could have achieved.

The brand required conversion rate optimization (CRO) techniques specific to each product category that would reduce drop-offs in the lower funnel & capabilities that would enable them to optimize the purchase cycles.

Learn how Contlo’s AI Marketing Platform contributes to the Brand’s success

"*" indicates required fields

Enter your Full Name*
✓ Valid number ✕ Invalid number

By submitting this form, you consent to Contlo processing your data and contacting you to fulfill your request. For more information on how we are committed to protecting and respecting your privacy, please review our privacy policy.

This field is for validation purposes and should be left unchanged.
Increase in ROI after shifting from Klaviyo
Of Total Revenue is Generated by Contlo
Average Click-Through Rate in Automations
Increase in Repeat Customers
split divider

Join 1000+⚡Fast  Growing  Businesses

  • customer-logoRare Rabbit / The house of Rare – Contlo
  • customer-logoXYXX
  • customer-logoHimalaya
  • customer-logoYogabar
  • customer-logoSupertails
  • customer-logoJuicy Chemistry
  • customer-logoMarico
  • customer-logoThe Man Company
  • customer-logoG.O.A.T Brand Labs
  • customer-logoJimmy’s Cocktails
  • customer-logoSymphony
  • customer-logoBoult Audio
  • customer-logoFrench Crown
  • customer-logoSuta
  • customer-logoDream Controller