A multi-category artistic home decor brand was witnessing a relatively high rate of abandoned carts & idle carts. Due to the plethora of highly appealing product SKUs on the website, consumers used to add products to their cart and would continue browsing. The consumer engagement with the brand website was off the charts but it did not percolate to order flow. Essentially, all the intrigue was cannibalising the desired results of turning curiosity into customers.
Additionally, the brand was facing challenges in optimizing duration between subsequent orders as few product categories had longer buying cycles while others had shorter cycles. Having an umbrella automation for all products and categories was proving to be less effective compared to what brand could have achieved.
The brand required conversion rate optimization (CRO) techniques specific to each product category that would reduce drop-offs in the lower funnel & capabilities that would enable them to optimize the purchase cycles.