Case Study
Boult Audio – A wearable consumer electronic brand doubles its audience in 90 days using Contlo Forms
Problem Statement
In recent years the wearable consumer electronic industry has witnessed significant growth in India, with several home-grown brands emerging as major players in the market – especially in the audio and smartwatch segment. The disruptive growth of these segments can be attributed to several factors, such as increase in demand for high-quality audio products and smartwatches at an affordable price, increase in digital purchases across e-commerce and marketplaces, and the proliferation of smartphones and other mobile devices.
Rising opportunities and rapid growth in this segment present a set of unique problems for brands. The market is crowded with many established brands as well as new players, all vying for the consumers’ attention. Boult needed something completely different from traditional campaigns and outreach activities, in order to truly stand out amongst the crowd and build meaningful relationships with their tech-savvy audience. While the brands in this segment invest a lot in marketing and brand building activities such as celebrity endorsements and collaborations with influencers, they need to adopt a more targeted approach to reach specific segments of its modern audience
In a market where consumers are highly price-sensitive and may switch to other brands if they perceive a better value for money, it’s important to engage them in a two-way dialogue immediately to understand their exact needs. This can be used to drive consumer stickiness by nudging them towards products that fit their profile and tastes.
