In today’s market, being a digital florist is tough as the purchases are either one-time or have a very huge time gap between subsequent purchases. That’s why the brand always had a clear goal of converting one-time visitors/buyers into recurring DIY kit subscribers and increasing the frequency of repeat purchases from nonsubscribers. The brand wanted its customers to try various products from its vast collection of exotic flowers for their personal use & gifting, This could be made a reality only with the use of up-sell and cross-sell techniques.
Even though the brand was actively using various communication channels such as Email, WhatsApp, SMS, & web push notifications, the marketing data was scattered across multiple apps. With only a few active automation flows, the brand was majorly engaging with its customers over independent campaigns, missing out on several marketing opportunities & capabilities that are only possible if all the channels work in harmony with other eCommerce-centric functions such as review collection, support ticketing, customer data collection, etc.