The brand was looking for an omnichannel marketing automation solution to solve their challenges with customer retention and customer communication. During their platform evaluation, the brand chose to go ahead with a prominent horizontal marketing platform.
Brand had to wait nearly 60 days to get started on the platform due to longer onboarding cycle, and being a horizontal focused marketing platform, it had its own limitation when it comes to ecommerce specific use cases. The brand faced certain new challenges such as;
- Segment population was taking longer than expected with lower accuracy.
- Communication capabilities for campaigns and automations were limited, brand wasn’t able to add dynamic product feeds and discounts blocks into their emails and SMS
- They were also not able to use RFM segments.