Contlo’s Marketing AGI Manifesto

We at Contlo are on a mission to build Marketing AGI. We believe every company and brand will have a personalized AI marketing model which will drive all the marketing actions, all customer touch points, all customer acquisition, all CX conversations, branding etc. This AGI will be incredibly powerful and can potentially be misused without the right guardrails. With this power comes the responsibility to ensure that Marketing AGI is used in an ethical and responsible manner. The following principles are intended to guide the development and use of Marketing AGI to ensure that it is used in a way that respects the privacy and autonomy of individuals, and that it is not used to exploit or manipulate people or put human lives at risk.

Contlo marketing AGI Manifesto

Data Privacy

Data privacy shall be of the utmost importance and shall be protected at all times. Personal information shall only be collected and used with explicit consent and shall never be shared or sold to third parties without permission.

No exploitation or Manipulation

The well-being and autonomy of individuals shall always be respected and protected. Marketing AGI shall never be used to manipulate or exploit individuals.

No Political Intervention

Marketing AGI shall not be used to interfere with international political affairs. We respect the sovereignty of nations and we will only use our technology in compliance with international laws and regulations.

Transparency & Accountability

Transparency and accountability shall be upheld, and the public shall be informed of the actions and decisions made by Marketing AGI.

Well-being of society in mind

The development and implementation of Marketing AGI shall involve input and collaboration from a diverse group of stakeholders, including experts in ethics, privacy, and human rights.

Protection against any individual’s exploitation

Marketing AGI shall be used to empower consumers and help them make informed decisions, not to exploit them.

Bias or Discrimination against any specific race

The use of Marketing AGI shall be guided by the principle of fairness, ensuring that it is not used to discriminate against any group of people.

Safety & Security

Marketing AGI shall not be used in military operations or any other activities that may put human lives at risk. The safety and security of individuals shall always be the top priority and the use of Marketing AGI in such contexts shall be strictly prohibited.