???? Abandoned cart emails can recover 15% of what would have otherwise been lost revenue. In some cases, implementing an abandoned cart email has increased online business revenue by 50% and recovered hundreds of thousands in sales
????????⌚ Up-sell and cross-sell emails are sent to customers who purchased an item. The goal is to sell them additional products and increase your store’s AOV. According to the BlueCore study, these types of emails typically have a 0.55% conversion rate, with a 6.84% click-to-conversion rate.
???? Promotional emails can be used in multiple ways for a variety of customers. You may have a site-wide discount to tell your customers about. Maybe you launched a new product line and you want to give your email list first access to the goods, or maybe you’re offering special incentives during the holiday season.
⭐ Customer loyalty and re-engagement emails focus on building a relationship between you and the customer. While all emails should have an element of a reciprocal exchange, these emails focus on building a stronger bond with a customer and winning back customers who haven’t purchased from your store in a specific timeframe.
???? Winback emails! You’ve seen these emails in your inbox before. These are the “We’ve missed you” headlines that come through after you haven’t shopped with a particular brand in a while.