
QuestionPro and Contlo: from what customers say to what they buy
QuestionPro listens to customers. Contlo turns what it hears into first orders and repeat purchases. Together they close the loop from feedback to revenue.
- Category
- Surveys and experience management
- Relationship
- Parent company. Contlo is a QuestionPro company.
- Integration
- Sign in with QuestionPro
- Website
- questionpro.com
About QuestionPro
QuestionPro is a global provider of survey, research and experience management technology, headquartered in Austin, Texas. It helps organizations collect feedback, analyze it and understand what customers and employees experience.
In November 2026 QuestionPro acquired Contlo. Contlo is now the part of the loop that acts on what customers say: autonomous marketing across WhatsApp, SMS, email and push, measured on revenue.
How it works together
- 01 · ListenQuestionPro
Hear what each customer thinks
Surveys, feedback and research capture what customers think, need and why they decide.
- 02 · ActContlo
Turn it into the next order
Agents choose the next best action and send it on the channel each shopper responds to.
- 03 · LearnContlo
Measure what paid off
Revenue is attributed to every message, and the result shapes the next decision.
Available today
- Sign in to Contlo with your QuestionPro account.
- Campaigns and journeys across WhatsApp, SMS, email and push, including cart recovery, cross-sell and win-back.
- Revenue attributed to every message.
Coming next
- Feedback inside the journey: surveys become a native step in Contlo journeys.
- Agents that pick the next best action from what a shopper said and what they did.
- Results feeding back into the model, so every decision gets better.
What the loop unlocks
As feedback becomes a step in Contlo journeys, every answer can lead to the next order.
Detractor to repeat buyer
A low rating after delivery triggers a service response first, then a personal offer once the problem is fixed.
Promoter to advocate
A happy customer is asked for a review or a referral at the moment they are most likely to say yes.
Answer to next order
A post-purchase survey answer decides which product the next message recommends.
“For AI agents to take meaningful action, they need to understand the customer. Bringing our strengths together lets brands act on what they learn, respond to individual needs and build stronger customer relationships. This is an important step in our agentic commerce strategy.”
Turn what your customers say into what they buy
See how Contlo's agents turn feedback into first orders and repeat purchases.