Build powerful automation workflows for specific users who moved from one segment to another or got added to a new segment upon a change in their buying behavior. Supporting some of the extremely powerful use cases such as:

A dormant/inactive user becomes an active customer after completing a successful purchase – Send a “Welcome back” message alongside your regular messages

A Silver VIP member enters the Gold tier VIP segment – Send a heartwarming note and offer them an additional discount coupon

A low-spending customer places a high-value order, resulting in a change in their ACV – Send them a “Thank you” message

A customer relocates to a different city/country – Nudge them to update their shipping details for a smoother checkout journey

And a lot more…