2x AOV from category‑specific cross‑sell automation flows
Shoppers loved browsing but left carts idle, and one umbrella automation could not fit categories with very different buying cycles. Per‑category flows fixed both.
Problem statement
A multi‑category decor brand saw high rates of abandoned and idle carts: shoppers added appealing SKUs and kept browsing, so engagement never turned into orders.
Some categories had long buying cycles and others short ones. A single umbrella automation for every product was far less effective than it could be.
The brand needed conversion optimisation specific to each category to cut lower‑funnel drop‑offs and tune purchase cycles.
What changed
- 01
One flow per category
Cart, browse and post‑purchase automations were split by category, each with its own timing and cross‑sell logic.
- 02
Dynamic product recommendations
Emails pulled complementary products from the catalog at send time, doubling average order value.
- 03
Purchase‑cycle aware replenishment
Reminders matched each category's natural cycle, turning repeat customers into a twelve‑fold larger group.
Get the full case study
The complete write‑up includes the journey maps, segment definitions and templates this brand used. We share it on a call so we can map it to your catalog and channels.
- Journey and automation maps
- Segment and RFM definitions
- Channel mix and send cadence
- Migration plan from your current stack
Other brands, other channels, same platform
Boult Audio doubles its audience in 90 days with Contlo Forms
250x RoI with 56% of total revenue generated by Contlo, despite long repeat cycles
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