Boult Audio doubles its audience in 90 days with Contlo Forms
A fast‑growing wearable audio brand needed a two‑way dialogue with price‑sensitive, tech‑savvy shoppers. Gamified forms and targeted journeys more than doubled the reachable audience in a quarter.
Problem statement
India's wearable audio and smartwatch segment exploded, with home‑grown brands competing for the same tech‑savvy audience at affordable price points.
Celebrity endorsements and influencer collaborations built awareness, but Boult needed a more targeted way to reach specific segments and turn attention into relationships.
In a price‑sensitive market where shoppers switch on perceived value, the brand had to open a two‑way dialogue immediately and nudge each person toward products that fit their profile.
What changed
- 01
Gamified capture on every entry point
Spin‑the‑wheel and exit‑intent forms replaced the default embedded signup, converting a quarter of visitors who saw them into reachable profiles.
- 02
Segments built from the first interaction
Form answers, browsing and device signals populated segments in real time, so the first message a subscriber received already matched their interest.
- 03
Journeys across Email, SMS and WhatsApp
Welcome, browse and cart flows picked the channel with the best expected response per person, driving a third of the brand's revenue through Contlo.
Get the full case study
The complete write‑up includes the journey maps, segment definitions and templates this brand used. We share it on a call so we can map it to your catalog and channels.
- Journey and automation maps
- Segment and RFM definitions
- Channel mix and send cadence
- Migration plan from your current stack
Other brands, other channels, same platform
250x RoI with 56% of total revenue generated by Contlo, despite long repeat cycles
A D2C fitness equipment brand doubles revenue with live demos and omnichannel flows
Get results like Boult Audio for your brand
Free forever plan. No credit card. Your Brand AI model starts learning the moment you connect a store.