A D2C fitness equipment brand doubles revenue with live demos and omnichannel flows

Big‑ticket equipment needs a demo before purchase. Flexnest used Contlo to book virtual demos, follow up across channels and turn one‑time buyers into repeat customers.

WhatsAppEmailSMSForms

263x

return on investment

100%

increase in total revenue

263x

return on investment

2.5x

increase in sales from repeat customers

40%

of revenue from repeat customers

The challenge

Problem statement

At‑home fitness boomed, but cutting‑edge equipment carries a high average order value and customers want a live demo before committing to a purchase that lasts years.

Flexnest needed virtual demos that felt as convincing as in‑person ones to build rapport with prospects.

Only a few communication flows existed and they were restricted to WhatsApp, so the brand was missing omnichannel opportunities to personalise and re‑engage.

With Contlo

What changed

01
Demo booking inside the conversation
WhatsApp and web forms captured demo requests, confirmed slots and sent reminders automatically, with sales reps looped in for the live session.
02
Follow‑up journeys by intent
Post‑demo flows across Email, SMS and WhatsApp addressed objections, shared financing options and nudged toward checkout.
03
Accessories and upgrades for existing owners
Cross‑sell journeys to equipment owners made repeat customers 40% of revenue, two and a half times the previous level.

Get the full case study

The complete write‑up includes the journey maps, segment definitions and templates this brand used. We share it on a call so we can map it to your catalog and channels.