A beauty marketplace grows repeat‑purchase revenue 250% by building customer loyalty

In a crowded, fast‑growing category, the marketplace struggled with acquisition, repeat purchases, cancellations and low open rates. Loyalty‑led journeys on Contlo changed the shape of its revenue.

EmailWhatsAppFormsSMS

250%

growth in repeat‑purchase revenue

100k

increase in total audience size

20x

return on investment

41%

of revenue from repeat purchases

40%

open rate via Contlo

The challenge

Problem statement

India's beauty market grew over 143% in 2022 to a $25B market, with a flood of niche brands competing for attention.

The marketplace faced challenges from expanding its customer base to driving repeat purchases and clamping down on order cancellations.

Acquisition and retention were both hard, and outreach campaigns suffered from low open rates and engagement.

With Contlo

What changed

01
Audience growth with intelligent popups
Targeted forms by category and traffic source added a hundred thousand profiles without hurting conversion.
02
Replenishment and loyalty journeys
Category‑aware replenishment reminders, points and tiered offers lifted repeat purchases to 41% of revenue.
03
Deliverability and relevance
Segmented sends, dedicated domains and AI‑written subject lines doubled engagement to a 40% open rate.

Get the full case study

The complete write‑up includes the journey maps, segment definitions and templates this brand used. We share it on a call so we can map it to your catalog and channels.