How a DIY flower gifting brand turned one‑time buyers into subscribers
Digital florists live with one‑off purchases and long gaps between orders. Shades of Spring unified scattered channels on Contlo and built up‑sell, cross‑sell and review journeys.
Problem statement
Flower purchases are either one‑time or widely spaced, so the goal was converting visitors and first‑time buyers into recurring DIY‑kit subscribers and raising repeat frequency for everyone else.
The brand already used Email, WhatsApp, SMS and web push, but data was scattered across apps and most engagement came from standalone campaigns rather than automations.
Reviews, support ticketing and data collection lived in separate tools, so the channels could not work in harmony.
What changed
- 01
Channels and data under one roof
Email, WhatsApp, SMS, web push, reviews and support moved onto Contlo, giving every journey the full customer context.
- 02
Subscription and replenishment nudges
Post‑purchase flows introduced DIY‑kit subscriptions and seasonal collections, lifting repeat purchases two and a half times.
- 03
Reviews that feed the next sale
Automated review requests achieved a 26.4% open rate and the resulting social proof fed back into product pages and campaigns.
Get the full case study
The complete write‑up includes the journey maps, segment definitions and templates this brand used. We share it on a call so we can map it to your catalog and channels.
- Journey and automation maps
- Segment and RFM definitions
- Channel mix and send cadence
- Migration plan from your current stack
Other brands, other channels, same platform
Boult Audio doubles its audience in 90 days with Contlo Forms
250x RoI with 56% of total revenue generated by Contlo, despite long repeat cycles
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