WhatsApp automation for e-commerce

Every WhatsApp message your store needs, running on its own

From the first order confirmation to the win-back six months later, Contlo runs your WhatsApp flows, and its AI handles the replies in between.

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Business account

Your order #4821 is out for delivery today 🚚 Please keep ₹1,499 ready, or pay now by UPI.

Track orderPay by UPI

Can it come after 6pm?

I've passed your request for an evening delivery to our team. They'll update you right here.

What your customer sees

How it works

Live in an afternoon

01
Connect store and number
Link your store and WhatsApp Business number through Contlo's direct Cloud API connection.
02
Switch on ready flows
Order confirmation, shipping updates, COD confirmation, cart recovery, review requests and win-back.
03
Let AI handle replies
Questions about orders, sizes and returns are answered from your store data and policies.
04
Improve with data
See which flows drive revenue and let AI suggest the next one to add.

The flows that matter most

Start with the messages customers expect, then add the ones that grow revenue.

Order and shipping updates
COD confirmation and address check
Abandoned cart and browse recovery
Review and photo requests
Back-in-stock and price-drop alerts
Win-back for lapsed customers

AI plus your team in one inbox

AI replies in your brand voice and hands over to a person when it isn't sure. Your team sees the full order history next to every chat.

Example: India, from order to repeat purchase

One customer, one thread, start to finish

For a D2C brand on Contlo, a single WhatsApp thread can carry the whole relationship:

01COD confirmation and UPI prepay offer at checkout
02Dispatch and out-for-delivery updates
03A review request a week after delivery
04A personalised win-back when they're due to reorder

See WhatsApp rates by country

Frequently asked questions

What can I automate on WhatsApp?+

Order and shipping updates, COD confirmation, cart recovery, review requests, back-in-stock alerts, win-back campaigns and support replies.

Do I need the WhatsApp Business API?+

Yes, automation at this scale runs on the WhatsApp Business Platform (Cloud API). Contlo connects you directly; you don't need a separate provider.

Are order updates charged differently from promotions?+

Yes. Order and shipping updates are utility messages, which Meta prices far below marketing messages. Replies within 24 hours of a customer's message are service messages, and the first 1,000 a month are free.

Which stores does it work with?+

Shopify, WooCommerce, Magento, BigCommerce, Wix, PrestaShop and custom stores through the API and Web SDK.

WhatsApp playbooks